What makes a good Kickstarter pitch? We already know that including a video with your Kickstarter project greatly increases your chances of success. Today, we take a look at the latest research about the language of successful crowdfunding campaigns.
I like to surf Kickstarter and Indiegogo and explore campaigns of all kinds–it helps me get a sense of what’s working for project creators and what isn’t. When I’m browsing, my heartbeat picks up when a project “YES, nailed it!” and my gut sinks to the floor when I see one of its colleagues in crowdfunding self-destruct with bad strategy. When a campaign flops, it’s usually on account of uninspired reward options that don’t connect with its intended audience. Fortunately, setting them up effectively is entirely feasible. Today, let’s learn how to think like a donor and choose crowdfunding campaign rewards that will bring in the big bucks. Read More
In crowdfunding, momentum is key, and it often depends on those very first “votes of confidence.” Most successful campaigns start strong; If you start with a sputter and a shrug, chances are you will fail. Take a look at the 30 day graph of the Kickstarter campaign for “DropCatch,” which raised $48,000:
Without that first, powerful push, the outcome would have been much different. An interesting study published in the journal Science describes how we are unconsciously influenced by the early reactions of our peers in social media platforms: