Food for thought

Launching a Crowdfunding Campaign: The Importance of Initial Momentum

By Food for thought, Tips & Tricks No Comments

In crowdfunding, momentum is key, and it often depends on those very first “votes of confidence.” Most successful campaigns start strong; If you start with a sputter and a shrug, chances are you will fail.  Take a look at the 30 day graph of the Kickstarter campaign for “DropCatch,” which raised $48,000:

kicktraq graph
Without that first, powerful push, the outcome would have been much different.  An interesting study published in the journal Science describes how we are unconsciously influenced by the early reactions of our peers in social media platforms:

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