I like to surf Kickstarter and Indiegogo and explore campaigns of all kinds–it helps me get a sense of what’s working for project creators and what isn’t. When I’m browsing, my heartbeat picks up when a project “YES, nailed it!” and my gut sinks to the floor when I see one of its colleagues in crowdfunding self-destruct with bad strategy. When a campaign flops, it’s usually on account of uninspired reward options that don’t connect with its intended audience. Fortunately, setting them up effectively is entirely feasible. Today, let’s learn how to think like a donor and choose crowdfunding campaign rewards that will bring in the big bucks. Read More
I always wonder where in the USA people are most into crowdfunding and Kickstarter. Where’s all the action happening? Where are creative entrepreneurs having success in doing cool things? Let’s say I got kicked out of Chicago and had to move to another city, preferably one with loads of crowdfunding activity/potential, what would be my options?
The following stats (thankfully in colorful infographic form) reveal the top Kickstarter cities in the USA. I think I’m moving to…
Check out these 11 successfully funded Kickstarter campaigns. While each crowdfunder smashed his/her fundraising goal, each had some regrets. Here are eleven things they wish they would have done differently. Read More